EXPERIENCE
Marketing Coordinator, UnionMain Homes, January 2024-Current (Dallas, TX)
• Develops and implements marketing plans and strategies to boost company visibility
• Assists in developing content for websites, blogs, and social media platforms
• Conducts research on competitors' activities and products to inform strategic decisions
• Manages relationships with external vendors to ensure successful completion of projects
• Maintains a library of marketing collateral including over 20,000 images and videos
• Creates daily social media posts to build robust brand presence on multiple platforms
• Maintains company HubSpot account and implements new workflows, chatbot systems, etc.
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Marketing Coordinator, Southland Holdings, May 2022-January 2024 (Grapevine, TX)
• Assisted Proposal Managers in developing and submitting marketing proposals for projects in the $100M+ range
• Organized and maintained all brand standards throughout the marketing department.
• Produced PR and marketing content
• Designed and assisted in building the new company website
• Developed content and designed brochures and other marketing materials
• Organized and maintained all brand standards throughout the marketing department.
• Produced PR and marketing content
• Designed and assisted in building the new company website
• Developed content and designed brochures and other marketing materials
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Marketing and HR Intern, American Bridge Company, May 2021-August 2021 (Pittsburgh, PA)
• Assisted with writing and finalizing bid proposals, ensuring clarity and alignment with company goals
• Authored articles for the company website and social media platforms to enhance brand visibility and engagement
• Designed emergency communication cards for over 500 employees across the U.S. and Canada, supporting company-wide safety initiatives
• Led the complete redesign of the company’s internship recruiting brochure to better attract top university talent
• Organized and standardized a database of over 2,500 job descriptions to improve consistency and accessibility
• Assisted in recruitment and employee management processes, supporting HR leaders in screening, onboarding, and administrative coordination
• Planned and led a 3-day training program for engineering staff, managing over a dozen presentations and events
• Authored articles for the company website and social media platforms to enhance brand visibility and engagement
• Designed emergency communication cards for over 500 employees across the U.S. and Canada, supporting company-wide safety initiatives
• Led the complete redesign of the company’s internship recruiting brochure to better attract top university talent
• Organized and standardized a database of over 2,500 job descriptions to improve consistency and accessibility
• Assisted in recruitment and employee management processes, supporting HR leaders in screening, onboarding, and administrative coordination
• Planned and led a 3-day training program for engineering staff, managing over a dozen presentations and events
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Barista, Trainer, and Shift Supervisor, Starbucks, January 2020-July 2022
• Supervised and motivated teams of up to 10 employees per shift, ensuring consistent adherence to brand standards, task completion, and operational efficiency.
• Delegated responsibilities and monitored performance to maintain a productive and organized work environment.
• Managed conflict resolution for both customers and team members, using sound judgment to de-escalate issues and maintain a positive atmosphere.
• Delivered one-on-one coaching and group training for new employees, fostering skill development and confidence in a fast-paced environment.
• Ensured compliance with cash handling policies and implemented systems to support accuracy and accountability across team operations.
• Oversaw daily shift logistics, including break scheduling, inventory tracking, and task prioritization, contributing to smoother operations and reduced downtime.
• Monitored and maintained a clean, organized workspace in alignment with health and safety standards.
• Identified opportunities to streamline workflows and improve service delivery during high-volume periods.
• Cultivated meaningful customer relationships through personalized service, resulting in a welcoming environment and strong brand loyalty.
• Resolved customer concerns with professionalism and empathy, ensuring satisfaction and repeat business.
• Delegated responsibilities and monitored performance to maintain a productive and organized work environment.
• Managed conflict resolution for both customers and team members, using sound judgment to de-escalate issues and maintain a positive atmosphere.
• Delivered one-on-one coaching and group training for new employees, fostering skill development and confidence in a fast-paced environment.
• Ensured compliance with cash handling policies and implemented systems to support accuracy and accountability across team operations.
• Oversaw daily shift logistics, including break scheduling, inventory tracking, and task prioritization, contributing to smoother operations and reduced downtime.
• Monitored and maintained a clean, organized workspace in alignment with health and safety standards.
• Identified opportunities to streamline workflows and improve service delivery during high-volume periods.
• Cultivated meaningful customer relationships through personalized service, resulting in a welcoming environment and strong brand loyalty.
• Resolved customer concerns with professionalism and empathy, ensuring satisfaction and repeat business.
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Education
B.S.B.A. Innovation & Entrepreneurship, University of Arkansas, Fayetteville AR (December 2023)
• Minored in Marketing and Information Systems
• Recipient of multiple Dean's List and Chancellor's List awards
• Member of Alpha Kappa Psi - Professional Co-ed Business Fraternity
• Member of Future Women Business Leaders professional student organization
• Recipient of multiple Dean's List and Chancellor's List awards
• Member of Alpha Kappa Psi - Professional Co-ed Business Fraternity
• Member of Future Women Business Leaders professional student organization
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Certifications
Adobe Certified Professional in Print and Digital Media Using Adobe InDesign